Salesforce Personalization Engineer - OneWeb (f/m/x)

HEY THERE!

We are Mercedes-Benz.io. Our mission is to ignite and build the digital solutions for Mercedes-Benz by forming a tribe of digital enthusiasts that drive Mercedes-Benz digital future.

Therefore, we offer you flexibility! You can choose to work from our offices in Lisbon or Braga, or remotely from any location in Portugal. Nonetheless, our tribe is our beating heart so we often organize company events and gatherings to bring MB.ioneers together. While some are optional, we would require your presence for certain team events and/or occasions.

We don’t care about your shoes, as long as you are wearing the right attitude. At Mercedes-Benz.io we walk the talk and make things happen. We do not digitize for the sake of being digital but for a better tomorrow for our customers. That’s not our job; it’s our passion. Therefore, we love to reflect and challenge everything – the status quo, Mercedes-Benz, and ourselves. We share the same beliefs and stand up for each other and this is why we hire unique people to join our Tribe of digital enthusiasts.

WHAT IS ONEWEB?

You would be joining our Mercedes-Benz OneWeb Team.

In the Area of Mercedes-Benz OneWeb & Mercedes Me Home, we create customer experiences for the Web and App channels. We focus on the entire customer journey by using platform solutions that enable our customers’ different touchpoints across cars, products and services around the car.

With our products such as the Mercedes-Benz Worldwide Website (OneWeb), Car Configurator, Online Test-Drive Booking and the Mercedes Owner Area “Mercedes Me Home” and many more, we are building a seamless and luxurious experience for our customers.

IN THIS ROLE YOU WILL

• Set up, configure, and manage personalization campaigns using Salesforce Interaction Studio, including web templates, decision logic, and audience targeting.

• Implement and maintain code injections and personalization tags directly on web pages, using HTML/JavaScript.

• Work closely with Front-End Developers to align personalization logic with existing web architecture, including EdgeWorkers or other client-side frameworks.

• Support the setup of Einstein Recipes to deliver contextual and behavior-based recommendations.

• Monitor campaign performance, troubleshoot rendering issues, and optimize delivery across touchpoints.

• Ensure data integrity, privacy compliance, and tag governance in alignment with marketing and analytics teams.

• Contribute to documentation, QA processes, and stakeholder enablement for personalization use cases.

TO SUCCEED YOU NEED

• Hands-on experience with Salesforce Interaction Studio (Personalization) – including campaign setup, template logic, and injection into web environments.

• Strong knowledge of Front-End technologies: HTML, JavaScript , JSON, and browser debugging tools.

• Familiarity with tag management systems (e.g.GTM).

• Comfortable working in agile, cross-functional teams (Product, Marketing, Engineering).

• Strong problem-solving skills, attention to detail, and a proactive mindset.

• Experience with Salesforce CDP and/or Marketing Cloud.

• Understanding of Einstein Recipes and how to configure and apply recommendation models.

• Knowledge of EdgeWorkers or edge-side personalization.

• Experience in A/B testing and optimization frameworks.

• Understanding of SEO implications for dynamic content.

YOU WILL BE HAPPY WITH

• Open source software

• No top-down hierarchy. We trust in your self-organization

• Colleagues that are as smart, hardworking and driven as you

• An amazing open-minded and informal culture with the backup of a giant company like Mercedes-Benz

• iPhone, MacBook Pro and noise-cancelling headphones

• Health insurance for you and your family

• Life insurance

• Proactive self-development in international Trainings and Conferences

• Language Training courses

• Wellbeing actions (massages, nutrition sessions, happy hour and more)

• Brand Connection Perks 

• Much more cool stuff …

THIS IS WHAT OUR PROCESS LOOKS LIKE

1. Screening call with our recruiter to get to know your motivation & your experience 

2. Technical Stage

3. Technical Stage

4. Culture Interview 

WHAT YOU'LL NEED TO KNOW ABOUT US

Mercedes-Benz.io develops software and technology for the digital platforms of Mercedes-Benz. Our main products are the Mercedes-Benz Website worldwide, the e-commerce platform, digital services and aftersales solutions.

We have a fantastic team with people from all over the world. We encourage frequent collaboration and pairing across disciplines. English is the main working language.

Mercedes-Benz.io is an equal opportunities employer. We believe that diverse experiences and a broad collective perspective lead to a better company culture and better products.